Search engine optimization (SEO) is a process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). Although SEO is an important part of online marketing, many small businesses overlook some simple tactics that can help them improve their rankings. In this article, we’ll discuss four underrated SEO strategies that can help your business achieve better rankings.

Use Internal Links To Improve Performance of All the Pages

Internal links are one of the most effective ways to improve the performance of all your pages. By linking to related pages on your site, you help users find the information they need and keep them engaged with your content. Additionally, internal links pass page authority and help you rank higher in search results.
There are a few things to keep in mind when creating internal links:

  1. Use anchor text that accurately describes the page you’re linking to.
  2. Don’t overuse internal links – too many can actually hurt your SEO. A good rule of thumb is to include no more than 2-3 internal links per page.
  3. Make sure the pages you’re linking to are high quality and relevant to your audience.

Reject Spammy Backlinks

Negative backlinks, also known as bad backlinks or spam backlinks, are links from other websites that are directed at your website with the sole purpose of damaging your site’s search engine optimization (SEO) and rankings.

The main reason why someone would want to create a negative link to your site is to hurt you. They may have a personal vendetta against you, or they may be trying to damage your business for their own gain. Whatever the reason, it’s important to know how to identify and deal with negative backlinks.

One way to find out if you have any negative backlinks is to use a tool like Monitor Backlinks. This tool will scan your website and track any new links that are created, including both positive and negative links.

Make sure your website is ADA-compliant.

If your business website isn’t ADA compliant, you could be looking at a lawsuit. The Americans with Disabilities Act (ADA) was created in 1990 to protect the rights of people living with disabilities. Since then, the law has been amended multiple times to include new disabilities, and now covers everything from websites to parking lots.

In 2016, the Department of Justice released a ruling stating that all public websites must be accessible to people with disabilities. This means that if your website isn’t ADA compliant, you’re in violation of the law. And while there haven’t been any lawsuits filed yet specifically targeting website accessibility, it’s only a matter of time before this changes.

So how can you make your website ADA compliant? The first step is to assess your current site for compliance.

Optimize For Voice Search

Optimizing for voice search is still a new process, and it can be difficult to know where to start. Here are a few tips to get you started: 

  1. Make sure your website is optimized for voice search. This means adding transcripts of your content and making sure your site is easy to navigate with voice commands.
  2. Optimize your local business listings for voice search. Make sure your address, hours, and other information are accurate and up-to-date.
  3. Use long-tail keywords in your content and titles. These are specific keywords that are more likely to be used in voice searches.

In conclusion, it’s evident that improving SEO rankings requires more than just the four tactics mentioned in this article. However, by using these overlooked methods, you can give your website the boost it needs to start ranking higher on search engines. Remember to always focus on quality content and engaging users, as these are the most important aspects of SEO. So what are you waiting for? Start implementing these tips today!

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