Most web designers build for anyone. I build for the businesses that run on phone calls: plumbing, HVAC, roofing, concrete, screen enclosures, and the trades around them. That focus means I already know which pages rank in a service area, which layouts get the phone to ring, and which mistakes quietly cost you jobs.
Over the last four years I've shipped 100+ projects for US businesses: full builds, redesigns, local SEO, speed fixes, and multi-location sites. I sweat the details others skip, like real photos over stock, the right local phone number on every page, and Core Web Vitals that actually pass.