Local SEO positions your business in front of the customers searching for you in your local marketplace. By leveraging local search engines such as Google, Yahoo!, Bing and others, you can get more customers calling in from your local area.
Local search engine optimization is the method of raising Google rankings. This is done by implementing a series of tactics in hopes of higher search rankings when a customer does a “near me” search. Businesses rely on local SEO services to get more customers for their business without having to pay for expensive advertising.
Google controls a majority of the traffic online, and it is the #1 website on Alexa. In fact, if Google de-indexed Amazon from their search engine, Amazon would lose 34% of their traffic. Imagine a large brand like that losing 30% of their traffic! Google controls traffic.
Of consumer local business searches on a mobile device, either call or visit the business within 24 hours. (Nectafy)
Of people look up the location of a business on Google Maps.
Of searchers will pick businesses on the first page of local search results.
Performing Keyword Research for Local Searches
Once we complete our analysis and understand your technical opportunities, we then determine the best SEO keywords for your business to target. If you’ve had local SEO services done before, your website is probably already targeting these keywords. It is likely we will discover some “easy win” keyword opportunities once we generate the report, which is a great thing because our local SEO packages often raise your low-hanging-fruit keywords immediately.
Using keyword research tools: I will often start by looking at what people are searching for in your area. Using this data, we can compose a list of suggested keywords to improve how often your business matches the search.
Using your competitor’s keywords: It is likely that your competitor is ranking for valuable keywords that you also want to target. We start by taking a deep look into what they’re ranking for, how they are ranking, and then we one-up them by creating higher quality content for your business.
Asking you what keywords you want to target: The first thing we ask a new client is what keywords they want to target. By understanding your keyword phrases, we can make a recommendation based on the data we generate during our analysis. Your customers and their searching habits are often the greatest resource when it comes to finding local keyword opportunities, so ask them how they found you!
We Optimize for the Local Search Engines
I understand the ins and outs of optimizing a business for local search engines without charging the astronomical rates of a larger agency. We accomplish this by focusing time and effort on ranking factors that matter for the individual business. Striving for things like getting more quality reviews, acquiring notable business mentions, and creating effective content for local search visibility, We tackle your search campaign with pure experience.
Reporting & Analysis
We begin by getting a true understanding of where you are in the local SEO process. We dig deep to thoroughly evaluate where your keywords are currently appearing in the Google search engine. With a good analysis of where your business stands, we can proactively prepare for your campaign. Our reporting is broken down to a few simple measurements to analyze your SEO health:
Technical Analysis: This is where we check the health of your website. We look for things such as website speed, usability, tracking, accurate conversion code installation, and other development-related aspects which can benefit local SEO visibility.
Competitor Analysis: I find out the answers to questions about the competition before diving into any campaign. Who are your main competitors? Why are they ranking at the top of the search engine? What content are they producing and how often? Where are they spending their marketing dollars?
Traffic Analysis: We evaluate exactly how visitors are searching for businesses like yours and finding their desired results. Picking the right keywords is a crucial part of our local SEO services. Where are your visitors currently coming from? How many are coming from local organic search? Where are the largest opportunities to get local clients who will buy your services?
Implementing the SEO Approach
In the next stage of your campaign, I implement a variety of scheduled SEO tasks including creating content, optimizing local listings, and executing ethical white hat link building. I concentrate on actions that are high impact when it comes to SEO, so long articles, Google Maps focus, and high-quality backlinks will begin to rank your website in the search engines. We understand that for your business to win online, you must be discovered on a local basis. Here is how we set apart when it comes to local SEO implementation:
Organic SEO: The work we do during the implementation process marinates, cooks up and continuously serves as a gourmet meal. This is what is meant by organic SEO. The enhancements we roll our will improve the SEO health of your website forever. No quick spikes or fad improvements.
Extensive On-Page SEO: We conduct a SWOT analysis of your digital marketing presence to determine strengths, weaknesses, opportunities and threats. In addition to assessing your technical health and keyword mapping, we complete a thorough on-page SEO process for all the current pages of your website.
Off-Page SEO: Online mentions are one of the primary reasons a local website ranks high in search engines. By using effective off-page SEO and local PR, we can predictably bring you more mentions from other sites, which skyrockets your local SEO performance.
Measuring Performance Closely
As a part of the SEO campaign, I scrupulously look into what is moving and what is not. From the reporting we produce, we can often determine which is the best direction to move next. If we see that keywords are rising on one page but not the others, we put the time necessary to get all pages up and running without losing viability in the search. Here are some things that we monitor very closely throughout your campaign:
Keyword Movement Reporting: The targeted keywords chosen at the beginning of your SEO campaign are tracked throughout the campaign to determine their movement in search engine rankings. We deliver these results to you in a monthly report so that you can see if we’re progressing or losing rank.
Google Analytics Reporting: By using Google Analytics data, we often discover re-optimizing opportunities in your SEO campaign. With this data, we show you your traffic segmented by gender, age, behavior, income, location, search device, and much more.
Executive Reporting: At the end of each month, you will receive an executive reporting statement where we communicate all of our optimization efforts in one report. This includes every detail including analytics, rankings, directories, and social media stats. Our executive reporting will show you a birds-eye view of how well you’re performing online.
Using Social Media to Amplify Backlinks
Social media marketing is not something to overlook when doing a Local SEO campaign. Social signals and citations are 4% of Google’s local ranking factor, according to MOZ Local. Although that is a small percentage, social media and branding can amplify SEO results due to the branded searches after a social engagement campaign. In other words, if customers do a search for your business after they saw a social media post, you will gain an added SEO benefit. Google likes brands and if customers are using Google to search for your business, then you will get more of a quality score because of your branding. For example, our agency receives around 400 searches per month for our branded keyword, and it helps us stand out in the marketplace in terms of SEO. My team will design, schedule, and post on your social media profiles for you so you don’t have to do the busy work.
Turn Your Website Into a
Full Time Customer Magnet
This is due to our SEO program for local businesses that you can now take advantage of when you schedule a call with one of our experts. I will develop a custom strategy that will enhance your organic results for the long term without using dated 2020 tactics that could potentially get your website banned from Google.