Local SEO positions your business in front of the customers searching for you in your local marketplace. By leveraging local search engines such as Google, Yahoo!, Bing and others, you can get more customers calling in from your local area.
Do you want to get more local customers to visit or call your business? With 47% of Google searches requesting local information, it is very difficult to ignore using local SEO services to earn more valuable clients for your business.
Local search engine optimization is the method of raising Google rankings. This is done by implementing a series of tactics in hopes of higher search rankings when a customer does a “near me” search. Businesses rely on local SEO services to get more customers for their business without having to pay for expensive advertising.
Google controls a majority of the traffic online and it is the #1 website on Alexa. In fact, if Google de-indexed Amazon from their search engine, Amazon would lose 34% of their traffic. Imagine a large brand like that losing 30% of their traffic! Google controls traffic.
of consumer local business searches on a mobile device either call or visit the business within 24 hours. (Nectafy)
of people look up the location of a business on Google Maps.
of searchers will pick businesses on the first page of local search results.
Once we complete our analysis and understand your technical opportunities, we then determine the best SEO keywords for your business to target. If you’ve had local SEO services done before, your website is probably already targeting these keywords. It is likely we will discover some “easy win” keyword opportunities once we generate the report which is a great thing because our local SEO packages often raise your low-hanging-fruit keywords immediately.
We begin by getting a true understanding of where you are in the local SEO process. We dig deep to thoroughly evaluate where your keywords are currently appearing in the Google search engine. With a good analysis of where your business stands, we can proactively prepare for your campaign. Our reporting is broken down to a few simple measurements to analyze your SEO health:
In the next stage of your campaign, our team implements a variety of scheduled SEO tasks including creating content, optimizing local listings and executing ethical white hat link building. Our team concentrates on actions that are high impact when it comes to SEO so long articles, Google Maps focus and high-quality backlinks will begin to rank your website in the search engines. We understand that for your business to win online, you must be discovered on a local basis. Here is how we set apart when it comes to local SEO implementation:
As a part of the SEO campaign, our team scrupulously looks into what is moving and what is not. From the reporting we produce, we can often determine which is the best direction to move next. If we see that keywords are rising on one page but not the others, we put the time in necessary to get all pages up and running without losing viability in the search. Here are some things that we monitor very closely throughout your campaign:
Social media marketing is not something to overlook when doing a Local SEO campaign. Social signals and citations are 4% of Google’s local ranking factor according to MOZ Local. Although that is a small percentage, social media and branding can amplify SEO results due to the branded searches after a social engagement campaign. In other words, if customers do a search for your business after they saw a social media post, you will gain an added SEO benefit. Google likes brands and if customers are using Google to search for your business, then you will get more of a quality score because of your branding. For example, our agency receives around 400 searches per month for our branded keyword and it helps us stand out in the marketplace in terms of SEO. My team will design, schedule, and post on your social media profiles for you so you don’t have to do the busy work.
This is due to our SEO program for local businesses that you can now take advantage of when you schedule a call with one of our experts. Our team will develop a custom strategy that will enhance your organic results for the long term without using dated 2020 tactics that could potentially get your website banned from Google.