KUSTOM CARPENTRY CASE STUDIES
Company Information
Kustom Carpentry are a proudly owned West Australian based residential and commercial carpentry company. One-stop shop for all your Carpentry & Home Improvement needs No job either big or small, Call for an obligation-free quote.
Kustom Carpentry – A one-stop shop for all your carpentry & home improvement needs We undertake both commercial & residential improvements, alteration
Client Goals:
Build a website from scratch, branding page setup, like google business page, social media pages (Facebook, LinkedIn, Instagram, Twitter etc.) Generate organic traffic through SEO on google.com.au for specific services keywords. Ultimately, get sales and leads.
So, How I Helped This Client
In the next few minutes, we will explain what we have done for them to establish their brand step by step with social proof.
Step 1
After finalizing the job contract I collected their company information, like business name, services stuff, location, about, existing website, capability statement so on.
Step 2
Audited business information, market researched and analyzed and found business opportunities, and determined business goals.
Step 3
Then we researched and analyzed competitor business and website then built a strategic work plan for six months.
Our Strategic Work Plan.
This project’s strategic work plan divided into 6 parts.
Website Creation
Basic Setup: First of all, we perfectly setup domain, hosting, email and SSL as well as install WordPress for this website.
Website Design: Before started website design determined the number of essentials pages (Home, About, Contact, Services, Projects, Gallery) and built a perfect user-friendly website layout for every specific page, header, footer, sidebar, etc.
Website Copywriting
After completed the website design, then I focused on adding valuable content for every page. Basically, It called website copywriting.
Adding Content for Basic Pages: I added content based on content research which helped to maximize conversion and built authority as well as helped get ranking on google which helped to get organic search engine visibility.
I have several high-quality content writers who understand the construction business very well and already have been experienced in this industry for a couple of years.
Adding content for Project and Gallery pages: After collecting project and gallery page details, I added them perfectly, so that audience easily browses them and understands their service quality in no time.
Branding Page Setup
It’s time to set up branding page for this website, like, logo design, google business page setup, social media page’s setup, etc. In this section, I divided our task into 2 parts, creation and optimization.
Google Business Page Creation
After collecting company information NAP (Name, Address, Phone) I built a Google business page for getting visibility of your business on Google Maps.
Social Media Page Creation
In this section, My next operation is to create social media pages according to company details, like Facebook, LinkedIn, Twitter, Instagram so on.
Google Business Page Optimize
After verifying the Google business page, I focused on the perfect setup and optimisation, which helped to get a rank on Google Maps. On this page, I added the company logo, company information, service name, served area, operating time, previous project galleries, etc.
Social Media Page Optimization
After social media page creation, we focused on perfect setup and optimization. Like, as creating a Social media Logo, and banner and adding company information like a google business page.
Search Engine Optimization
It is one of the most important parts of this whole project, to apply this strategy takes an optimal time. In SEO strategies we applied them in several part’s step by step, these are, Technical SEO Setup, On-page SEO, and Off-page SEO, Citation Building, etc. Now we explain how we applied them to this website.
Technical SEO Setup:
Added website to Google Search Console, for getting organic search engine visibility, and Added website to Google Analytics, for tracking website visitor’s data. Added this website on heatmap Tool, Ie, hotjar.com, to Track audience behaviour and check live website performance.
On-page SEO Optimization:
On-page SEO is one of the most important parts of SEO, so before applying Off-Page SEO or Link building, We applied on-page SEO properly, like, metadata optimization, image alt tag, optimization, content optimization, website speed optimization, schema markup, etc
Note: Content Optimization is a continual working process. We need to update content regularly, according to Google Search Console impression, So in this project, we regularly updated and optimized content.
Off-Page SEO:
Off-page SEO or Link building is another process to get ranking on Google, so after completing on-page SEO, we applied link-building strategies for this website, like guest post blogging, broken link building, profile backlinking, etc.
Note: Link building strategy is a continual process, So we were creating link building as long as we get ranking. On this website, we were doing 4-5 months.
Citation Building:
It is one of the best strategies to get a ranking on Google Maps, so built local citations for this website using company info like Name, Address, and Phone (NAP).
Tracking and Monitoring
After completing all the strategies, we need to monitor all activities report, What’s going on and where is position our website and keywords. So in the monitoring section, we need to apply some strategies, Like Keyword Tracking, Search console monitoring, Google Analytics monitoring, heat map monitoring etc.
Targeted Keyword Tracking
After applying the SEO strategy I need to monitor targeted keywords, where are their position. So on this website, we were tracking some targeted prominent keywords. We also get awesome results with lots of keywords getting top postings on Google within 4-5 months after launching the website. Here is a screenshot of them, or you may check it on Google yourself.
Google Search Console Tracking and Monitoring
I was regularly monitoring Google Search Console, check reports, and analyse them in Google Search Console, we can easily monitor what’s going on in Google, and we find lots of resources like earning backlink resources, most impression keywords, top pages, etc.
Google Analytics Monitoring-
Similarly, Google search console, we were monitoring the Google Analytics report for this website, Google Analytics we can easily find out information about our audience, which pages mostly clicked, audience demographics, count daily, weekly, monthly traffic volume, etc
Last 30 Days Active User
Website Maintenance
Website maintenance is one of the important parts to take care of your online properties. So after monitoring, we regularly maintain the website database and SEO stuff to improve website visibility online. To keep up website visibility and secure business reputation on Google without any obstacles. So in this section, we divided some activities listed for website maintenance properly like, website security, Website content, Branding page maintenance etc.
Website Security
To secure website data and protect it from hacking, we need to maintain the website’s backend and front regularly. So for this website, we regularly updated the website database, CMS, and plugins as well as backup weekly.
Content Management
A website is an online portrait of any business. So we need to regularly update company information, on the website, like, events, news, press release, added project data, galleries, etc. So for this website, we regularly update website content, and added new content also, like new project data, photos on the gallery, etc
Social Media Page Manage
Like website content management, we need to update the company’s social media pages. So for this website, we regularly updated their social media pages, like sharing, company service pages, blog content, announcing news or any events, new project data update, project photos, or even hiring people.