social media marketing

What to consider when starting out on social media

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With the ascent of Social media, spreading data about your independent company has never been simpler or quicker. Social media already plays an important role in the growth of various industries and companies. So whether you are new to social media marketing or just want to gain some knowledge, you should read this article.

Why is social media marketing important?

Social media is an important tool for increasing brand awareness. In addition to promoting your business, social media can help you achieve various business goals.

– Attracts new customers: Social media provides a place where your current customers can recommend your brand to their friends and family. By leaving positive reviews, tagging your business, or sharing your posts on their feed, your customers’ friends and followers will eventually hear about your brand and be more interested in trying your services too.

– Keeps costs low: posting content to social media is free. Ultimately, you may want to acquire new followers and increase your reach by spending money on your social posts, but there is no set amount. It all depends on your marketing budget and how much you want to spend.

– Increases the number of sales: attracting more customers and potential customers via social media help you generate good leads.

– Improves your search engine ranking: Social media presence can be an important factor for Google and Bing So the more interaction you interact with your customers and the more content you share on your social media, the higher your SEO ranking will be.

– Is a great source of feedback: Social media gives businesses valuable insights into customer behavior and interests.

How do I choose the best social media channel for my brand?

Nowadays there are tons of social platforms to choose from, but as a small business owner, it is difficult to be active on all channels and manage them all at once. Based on your business goals and your target audience, you need to decide which networks are the most valuable for putting your time and effort into. Try not to do too much and focus entirely on the one or two channels that are likely to yield the most return.

what are the main benefits of each social media platform? 

There are more than 200 social media channels on the internet. However, some of them stand out above the rest because of their popularity and the number of active users they have.

•    Facebook. Consider this: If Facebook were a nation, it would be the biggest nation on the planet. With an average of nearly 2 billion active users per day, it is abundantly clear that companies need a presence on Facebook. It is great for sharing media content with your customers and for informing them about changes within your company, such as the introduction of new products, changes in opening hours, or future offers. Users of this platform are between 20 and 65 years old.

•     Twitter. Whether you’re announcing a new product or an event, you can spread the word with just a few words. It’s also a free way to stay up-to-date with how your brand is being talked about, listen to customers’ likes and annoyances, or hear what they’d like to see different … all pieces of information you can use to make your business more successful. Users of this platform are between 18 and 49 years old.

•      Instagram. It’s all about images on this platform. It’s perfect for showing the creative side of your business. In addition to video and photo sharing, Instagram has also introduced “Instagram Stories”, which allows businesses to share visual content for 24 hours (great for announcing promotions). Users of this platform are between 18 and 35 years old, so if you have a younger target audience, it is better to reach them on this platform.

•      Pinterest. Pinterest connects users through shared interests such as fashion, cooking, photography, DIY, wedding planning, and much more. Users can also save Pins (media content they find interesting) and add them to their boards. Users of this platform are between 18 and 50 years old.

7 things to keep in mind when using social media for your business: 

You’ve read the basics, but how do you make good use of social media marketing? With these simple, practical tips you can take your business promotion to the next level:

  1. Share content regularly: Depending on the platform you use, you can determine how often you should share content with your customers. For example, if you post too much on Facebook, it can overwhelm your target audience. However, on Twitter, it may be appropriate to post three or more pieces of content per day.

Add consistent, valuable content Share content that is of interest to your market and valuable to your customers. If your content is somehow irrelevant, your customers are less likely to like or share your posts. It is important to pay attention to what types of posts your fans like the most.

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